ANN ARBOR, MI (January 31, 2013) — MediaSpan announced today that Civitas Media, LLC, has chosen MediaSpan’s AdManagerPro and CirculationPro solutions for all 114 of their titles spread across 12 states.
CirculationPro and AdManagerPro will be deployed as a SaaS solution.
“MediaSpan has proven expertise in helping companies consolidate operations and improve efficiencies so it was only natural that we turned to them as our partner in this project,” said Michael Bush, CEO Civitas Media, LLC.
Some of the key features that attracted Civitas to CirculationPro and AdManagerPro included:
- The systems browser based architecture, which allows for easy access to all functions within the systems from anywhere you have an internet connection.
- CirculationPro’s significant timesavings, resulting from its extensive report library and automated postal report creation.
- AdManagerPro’s ability to report over multiple data bases and extensive tool set designed to help sales reps be more productive.
- CirculationPro and AdManagerPro’s web tools, which allow for subscribers, distributors and advertisers to manage their accounts remotely.
CirculationPro is one of the most versatile and powerful systems on the market today. It’s simple, easy to use browser client makes managing your publications, products or electronic subscriptions a breeze. Whether a single user system, metro daily or a group consolidating across a wide geographic area, CirculationPro can easily scale to meet your needs.
AdManagerPro is a full featured advertising system that lets you easily create, schedule, bill and output content for traditional and non-tra- ditional media channels. In addition, AdManagerPro’s CRM tools gives your sales team the power to manage their customers, generate sales lists and even create and deliver email campaigns. Featuring a simple browser-based interface AdManagerPro gives your users access to the system from any modern browser and cuts hardware and IT costs. AdManagerPro is available as a SaaS or self-hosted solution.
About Civitas Media, LLC
Civitas (pronounced Si-vi-tas), a Latin word meaning “community” or “citizen”, combines four media entities owned by Versa Capital Management, LLC, a private equity investment firm: Freedom Central, Heartland Publications, Impressions Media and Ohio Community Media.
MediaSpan Group, Inc. (www.mediaspangroup.com) powers digital content management, online marketing, advertising and business pro- ductivity solutions for the world’s leading media companies including Sun Media, Advance Publications, CNHI, Paxton, Civitas and Stephens Media. With more than 4,000 local newspaper, radio, and television properties relying on its solutions, MediaSpan is the world’s largest network of local media companies and media consumers.
Headquartered in Ann Arbor, Michigan, MediaSpan has development, support and sales offices worldwide including Melbourne, Florida, London, England, Montreal, Canada and Sao Paulo, Brasil.
Press Contact: Ken Freedman, Vice President, Sales and Marketing, 508-541-3371; firstname.lastname@example.org